What happens when authors become cool online personalities

Not that YA author John Green (Paper Towns, Looking for Alaska) is a cool online personality only because he's trying to sell his books ... but look at what he got from his social network on his birthday -

And here was John's response:

If you can't be arsed to view the entire video, here's the most important thing John said:

People didn't make those songs or artwork or pictures and video clips in order to become famous or rich. They did it, to quote William Faulkner, "not for glory and least of all for profit but to create out of the materials of the human spirit something which did not exist before."

Mmmm. Human spirit.
He also said:

Every single day I get emails from aspiring writers asking my advice about how to become a writer. And here is the only advice I can give: Don't make stuff because you want to make money; it will never make you enough money. And don't make stuff because you wanna feel famous because you will never feel famous enough. Make GIFTS for people. And work hard on making those gifts so that people will notice the gift and like the gift. Maybe they will notice how hard you worked and maybe they won't. And if they don't, I know it's frustrating. But ultimately that doesn't matter because your responsibility is not to the people who notice but to the gift itself.

Wanna sell your book? Just go on Oprah!

If you feel for this guy, spare a thought for all the other authors out there.

If you can't see the video click here
(It's long by YouTube standards but this is your chance
to show you have an attention span longer than 4 minutes!)

Twitter vs Facebook - what's a children's writer to do?

Social Networking is dangerous territory for writers. Perhaps more so for novelists. All the writers I know seem to suffer addictive tendencies - coffee, tea, alcohol, pasta, Facebook ... the compulsion that drives us to write pushes us in other directions as well.

The writing is going slowly. So what do you do? Instead of forcing yourself to work a chapter out, you check your Facebook profile for comments. An hour later, you've watched eight YouTube videos and exchanged pleasantries with an ex-classmate who used to bully you in high school.

We have to do it, we tell ourselves. Times have changed. The author can no longer rest on his or her craft - to sell our work in this big bad techno world, we have to be actors, podcasters, bloggers, marketers, facebookers and now ... twitterers.

Techno-savvy agent Peter Cox, interviewed on the Tall Tales and Short Stories blog, talks about publishers expecting authors to have a "platform" -

Publishers talk about a platform. They say what has the author got as a platform? In other words can you attract publicity can you bring buyers with you? In the non-fiction area it might be diabetics or left-handed people or pilots ... is there a public out there who already recognises you who will buy your book?

That's why every Tom, Dick and JK in the book world has started up a blog (well, not JK - she doesn't have to blog). I know authors who don't blog who have been advised by their publishers to start one.

What fascinates me is that some of the very people who are urging authors to blog do not read blogs, much less blog themselves. They don't understand the care that goes into blogging, the time it takes to write a post, the time and emotional investment in building an audience.

At the recent London Book Fair, there was so much talk of Twitter amongst publishing people that I signed up to find out what it was all about. Here are my findings:

• It's like blogging. Except it's in 43 characters. I like that I can update my blog by embedding my Twitter feed at the top of the page. As a result, I blog less. But I've lost readers because not all my readers are on Twitter.
• It's like blogging. Except your followers are somewhat more anonymous because your micro-blog is in such a big alphabet soup, any comments are quickly drowned in other Tweets.
• People carry on conversations - but it feels a lot like eavesdropping ... and there's already enough noise in my home without eavesdropping on the conversations of strangers.
• It's like blogging because it's addicting.
• It's not like blogging because it's quick and you don't have to say much.
• As in blogging and facebook, the early adopters and more sophisticated Tweeters are based in the US. If you live in the UK, you lose out because of the time differential.

In the Tall Tales interview, Peter Cox also said:

There is a 97% BS factor involved and if all you do is listen to the latest things ... you've got to twitter, you've got to have a blog ... it can drive you mad ... You have to look at these things strategically and work out how is your time best spent.

My decision: I'm going to stay on Twitter and Tweet occasionally - to see where it's going to go. BUT I think it's more important to make the social networking that already works for you work better. That means giving my blog some TLC and creating websites that are forward- thinking and audience building - as in, audiences that I actually am engaged in ... not an anonymous mass.

And of course most important of all: I'm going to concentrate on writing my book and writing it well.

After all, what's the point of having a platform if you've got nothing to show for it?

Nicola Morgan's hilarious DIY video

Yes you can! Make your own promotional video that is - and you don't need a camera or video skills or sound equipment. All you need is a computer, wit and the text-to-movie website Xtranormal ... as Nicola Morgan (Deathwatch
) demonstrates on her blog, Need2bPublished:

If you can't see the video, watch it on YouTube

Further Education: be published, be seen and be sold.

I admit it. I'm becoming increasingly dependent on YouTube videos to keep my blog updated regularly.

But seriously, you guys, I am interested in your FURTHER EDUCATION. Especially you PUBLISHED writer guys, the ones who are no longer on the slushpile, the ones who have a book out, or a book about to come out, the ones who are still asking yourselves everyday, 'should I have a website?' 'should I blog?' 'should I do a video?' 'is it worth the time?'

My answer is ... AAAARGH. Some people don't deserve their success.

Anyway, here is John Green (again!) showing you guys how to keep faith with your young audience:

If you can't see this, view it on YouTube

Moral of the blog post: if you're about to be published, be seen by your audience and your book will be sold. You can't procrastinate over marketing your book (unlike when you're writing it).

Maureen Johnson manages to be funny in a serious book video

MJ is one of the funniest YA bloggers around and here's her new video!

It looks  like the Scholastic had this serious video made and Maureen got hold of it before the release.

If you can't see it, watch it on YouTube.

Performing authors and Fiona's video

My friend Fiona Dunbar's new book Tiger-Lily Gold has just come out and to celebrate she made this video (I helped!)

Meanwhile, Nicola Morgan (Deathwatch) is aiming for a world record in school visits.

Anthony Horowitz (The Power of Five: Necropolis) is appearing in a virtual event targetting nine thousand children in 216 schools.

And big name authors are guaranteed roles at a proliferation of children's book festivals to draw the crowds.

The Book Brunch children's column wonders "how much the life of a children’s author has become about personal contact with children as well as contact through books ..."

 Have we lost anything since the days when we only knew writers and illustrators through their books? When we weren’t necessarily sure what sex E B White, E Nesbitt, P L Travers, and L M Montgomery were, let alone what they looked like? (Though A A Milne and C S Lewis and J R R Tolkien had got famous enough for us to know.) Was there something to be said for imagining an author through his or her work? P L Travers looked liked Mary Poppins in my head.

Is the standard of performance getting too high for authors who are "merely" good at writing? So it is not enough to write a gripping tale: you also have to be Eoin Colfer in front of an audience. Or do these showmen do the whole profession the favour of giving it glamour, and making kids want to be in it, as they want to be other kinds of celebrities? Read more

Should we resist the demands of our ever-more-swiftly spinning world? Should we insist that writers be allowed to do only that, write?

I recently acquired a Flip Mino - one of those easy peasy pocket camcorders.

I figure the Flip would make it easier for me to build up some useful footage for a future marketing campaign.

There is never a better time to surrender to the inevitable than now.

Happy Random Things

So today, I had the choice of blogging about something really serious, heavy and mind blowing about the publishing industry or just chilling and sharing two really random but nice things I read online. Guess which one I chose.

First really nice thing: Nathan Bransford, the uber-blogging agent in New York (I think. You think Nathan's in NY?) - one of the 1376 commenters on his blog the other day pointed out that the world of publishing is turning into mush was no reason to be negative. So he's been positive all week. Which made me feel really positive too. Let me share the last two very positive itemsfrom his positive blog post Ten Commandments for the Happy Writer:

9. Be thankful for what you have. If you have the time to write you're doing pretty well. There are millions of starving people around the world, and they're not writing because they're starving. If you're writing: you're doing just fine. Appreciate it.

10. Keep writing. Didn't find an agent? Keep writing. Book didn't sell? Keep writing. Book sold? Keep writing. OMG an asteroid is going to crash into Earth and enshroud the planet in ten feet of ash? Keep writing. People will need something to read in the resulting permanent winter

Second really nice thing: I was just browsing through the vlog (VIDEO blog - how many times do I have to explain this?)of the brothers Hank and John Green - John being the award winning YA author - when I came upon a 2007 item called "How Nerdfighters Drop Insults". What's so cool about John is in most of his posts he manages to (A) Tell kids it's okay to be nerdy (B)Make literary references that might get kids interested in reading. In this video, he quotes Shakespeare:

Oh how can we measure up to John Green?

So, if you are an author/soon-to-be author worried about the fact that authors now have to be not only writers but speakers, entertainers, web designers, educators, video editors, voice talents, marketers, etc etc etc and etc ... look away now because this is John Green's latest vlog (as in video blog) and it's relevant, funny, intelligent, touching (and he even manages to quote some ee cummings) and oh how are we to measure up?

If you can't see the video, view it here.

Do websites and book trailers sell books?

Yesterday on Facebook, I launched my new wheeze - web mentoring workshops.

I've been trying out all the different website-creating tools that have emerged online since the advent of Web 2.0 ... and have come to the conclusion that like the dinosaurs, I as a web designer, have finally become extinct.

It's not that people don't need websites anymore, it's just that if you are a small business, a self employed individual or small organisation like most of my clientele it doesn't make sense to shell out a thousand quid for:

• A website that you don't have the skills to maintain and update.
  

• A website that will become obsolete from Day One. Read about it in the Trouble with Websites
  


• A website that you can't afford to constantly be contacting your web designer for support and advice (unless of course, you marry one, which is what my husband did).


• Something you have no idea what to do with. A website is only a tool. Once it's up there you've got to use it. That's something a lot of people who already have websites really ought to understand.
  

Anyway, I am hoping that a lot of authors will agree with my reasoning and sign up for my workshops. I like authors. I really believe that authors can do a lot more for themselves online.

Interestingly, the New York Times yesterday came up with an essay on whether websites sold books:

A survey released last June by the Codex Group, a research firm that monitors trends in book buying, found that 8 percent of book shoppers had visited author Web sites in a given week. It didn’t, however, say how many clicked on the “buy the book” link. Read it all

With publishers continuing to set new lows for book marketing budgets, the beleaguered author really has no choice but to face up his/her e-fears and engage with the internet. This has prompted the rise of a mini industry ...

Still, a sizable industry has sprung up around persuading them to do so. AuthorBytes, a multimedia company started in 2003, has built sites for more than 200 clients, including Paul Krugman, Chris Bohjalian and Khaled Hosseini. They cost from $3,500 to $35,000 — with writers paying about 85 percent of the time. The staff of 20 even includes three employees whose entire job is updating.

I love the Authorbytes websites. If and when my famous writer friends are ever granted lots of marketing spend, I will urge them to go get an Authorbyte site!

If and when.

Otherwise, I suppose they will just have to settle for cheap old me.

My first workshop is on 3 March 2009 in North London.

YouTube Bit Me! (But I Deserved It)

I've gotten away with it so far but now, technology is catching up with me.

I got the following email from YouTube today:

Dear Candy Gourlay,

Your video, Why Writers Need Agents, may have content that is owned or licensed by WMG.

No action is required on your part; however, if you're interested in learning how this affects your video, please visit the Content ID Matches section of your account for more information.

Sincerely,

- The YouTube Team

Readers of Notes from the Slushpile will have seen this film I made with the kids on my street, to a soundtrack that included some blues guitar from Ry Cooder. I was rather spooked by the statement 'no action is required on your part' so I went straight to the video and had a look.

YouTube had solved the copyright violation problem by turning off the sound of my video. Next to the video a button appeared, offering to "Swap Audio". Thinking that some audio was better than none, I clicked the button and followed the wizards. Now the video now boasts a totally mismatched bit royalty- free blues soundtrack.

I was totally guilty as accused of course. I knew what I was doing. I'd even read the YouTube notices.

• It doesn't matter how long or short the clip is, or exactly how it got to YouTube. If you taped it off cable, videotaped your TV screen, or downloaded it from another website, it is still copyrighted, and requires the copyright owner's permission to distribute.
• It doesn't matter whether or not you give credit to the owner/author/songwriter—it is still copyrighted.
• It doesn't matter that you are not selling the video for money—it is still copyrighted.
• It doesn't matter whether or not the video contains a copyright notice—it is still copyrighted.
• It doesn't matter whether other similar videos appear on our site—it is still copyrighted.
• It doesn't matter if you created a video made of short clips of copyrighted content—even though you edited it together, the content is still copyrighted.

But of course I thought to myself, surely, in the vast scheme of YouTube video-dom, my itty bitty film was not going to attract any attention?

Not that I was unwilling to pay some kind of license to use lovely music for my little videos. But how?

I bought a book called Podcast Solutions:The Complete Guide to Audio & Video Podcasting 2nd Edition (I like reading manuals). The chapter on using music in podcasts opens thus:

Welcome to the minefield.

Apparently using music is not just a matter of one payment. You have to pay the writer of the song (composer's rights are handled by ASCAP, BMI and SESAC), the performer (record labels), and the owner of the master recording (or mechanical rights handled by the Harry Fox Agency). That's a lot of people to pay for a bit of fun.

The podcast book says:

Your best bet is to find music anywhere else but in your CD collection, unless of course your CD collection is made up only of independent artists who would be willing to grant you all rights to use their music ...

YouTube has not quite taken things to the level of the fingerprinting technology that MySpace uses to police its pages. But it's getting there. And giant media owners like Viacom spend zillions paying people to scour YouTube 24/7 for violations of their copyright.

I once was involved in the making of a radio programme for Radio 4. We were discussing adding some background music. I wanted to use some obscure Filipino pop music and asked my producer if there would be any copyright problem doing so. "Oh no," she said. "The BBC pays some kind of license that covers all that."

How I wish YouTube would charge us users "some kind of license that would cover all that". I would gladly pay.

The point really of talking about videos in this blog about children's books is that we are in the midst of a massive digital revolution in which conventional notions of copyright and royalty demand redefinition. The music and film industry have been struggling to define the terms of this new relationship that people (like me) have with media.

We are no longer just consumers, we want to become creators too.

What lies ahead for the book industry, late as usual, inching its way into the digital world?

Book Trailers on My Mind

I've been giving book trailers some thought recently. I've just realised that I have two rather talented brothers in the film-making business (one does animation the other is a corporate film maker) ... I wonder if they would do a skills exchange and make me some videos?

While thinking, I was scanning the web of course and discovered that someone has already put up a book trailer website! BookScreening.com goes by the catchline 'Know what to read next'. Check out this rather fabulous video for Neil Gaiman's The Graveyard Book, voiced by the author:

The Graveyard Book Trailer Narrated by Neil Gaiman from The Graveyard Book Tour on Vimeo.

While you're browsing the site, here's a geeky thing to notice - the videos from the video-sharing site Vimeo are much better quality than YouTube.

New Technology's Eternal Problems

Thanks to Jane Friedman of the There Are No Rules blog for this.

And so it goes.


If you can't see video, click here

Meg Cabot's World Tour

Meg Cabot has left the UK (Chicklish is running a Meg Cabot week featuring interviews they blagged while Meg was here).

I still think it's unfair that nobody told me she was coming.

Moving on, Meg is now in South Africa.

Meg Cabot at Exclusive Books Capetown. Photo by Nicky Schmidt

Lucky for you, Notes from the Slushpile had spies carefully embedded at Exclusive Books in Capetown where Meg made an appearance.

Nicky Schmidt — aka Atyllah (a chicken from outer space ... but that's another loooong story)— packs her report with some cogent thoughts about authors and marketing.

Noting Meg's powerful online presence, Nicky writes:

I’m amazed at how much of the marketing is electronic – almost the whole customer relationship management side of her marketing is done via the internet – aside from the book tours and books signings. But the key marketing focus, it strikes me, aside from having a decent product, is customer relationship management. It’s interesting that in an increasingly competitive market authors are having to focus less on their product and far more on customer relationships in order to up and sustain sales figures. It’s no longer solely about how good the book is, but it’s also about how accessible you are to your market and how you woo them. That gives authors two full time jobs rolled into one – writer/entertainer and marketer.

Read Nicky's full report here - it's mandatory reading for anyone who is working on their strategy to dominate the world ... er, market their books.

Shoo Rayner's Drawing School

Okay, I'm trying to be a good author and ignore all distractions.

However Shoo Rayner is evil and has started a drawing school over on his website. I can't resist watching illustrators draw so now Shoo's new page has seriously set back my plans for world domination.

Here's Shoo teaching us how to draw his archetypal character, the Ginger Ninja.

My Friends Are Dragging Me Kicking and Screaming Into Facebook

So you see, though I've got a page on MySpace and a page on Facebook and a page on Bebo and a page on YouTube, and a page on Ning (bet you haven't heard of Ning) I was only doing the social networking lark as RESEARCH.

Honest!

My main photo-sharing thingy is Multiply, which a lot of people haven't heard of and that's because it mainly populated by my family and friends in the Philippines and frankly, I was happy to keep it that way.

The main thing I've learned from social networking is that the "social" is just as important as the "network". You can network meaninglessly with as many people you don't know as you want on MySpace, on the off chance that someday you will need to tell all these strangers that you've published your book. But there's nothing like a network that actually interacts with you - it takes years of blogging to get more than four comments (unless you join the Nude Blogging Movement, and then you get an instant fan base).

Or not.

I find Multiply the most rewarding because it's where my "social" is ... I only have to put one silly photo up of my husband and within seconds I have 27 pithy comments from my best friend in Washington and 27 comments from my brothers and sisters in Manila (there are many of us), discussing in detail every aspect of my husband's nose, ears, hair, etc.

It's very rewarding (unless you're my husband).

Anyway, my Facebook contacts may have already noticed that I have increased activity on Facebook. This is because my Multiply friends are slowly moving to Facebook. So now I have to go on Facebook to leave insults on their albums. Boo!

Meanwhile, one of my fave YA authors John Green (Abundance of Katherines) posted this fab link imagining HAMLET's newsfeed on Facebook!

This brilliant cartoon by Nick Anderson of the Houston Chronicle

AND here's an image of VP hopeful Sarah Palin that I took off the facebook page of Maureen Johnson (Suite Scarlet, 13 Little Blue Envelopes). Yup that's a bear. And yup, that's a giant crab. It really focuses the mind on the coming US elections.


THESE are the things that make all that wasted time on Facebook seem worthwhile.

What's In a Website?

a quick note: friends, please visit my Volcano Child blog (yes, yes, I know, obsessive compulsive me etc etc) - help me make a good impression with ahem! The Powers That Be ...

There is a bit of a discussion at the British SCBWI message board about author websites.

Do you need one?

Where do you start?

Can you cope?

When I first started trying to get published, I set up my homepage CandyGourlay.com. It was 2001, and I was only just beginning to get to grips with code. Blogs were not yet in flavour nor were connection speeds terribly good and Web 2.0 was a twinkle in someone's eye. So my website was really, just a leaflet about me, an online CV.

I started up this blog in 2004 after emerging from SCBWI's conference in Madrid with piles of notes and nowhere to publish them. At the time, I thought I would use my journalistic skills and dash off feature length reports on the writing events I attended.

Well, the blog evolved and developed a voice of its own, it's funnier now, more personal, more frequently updated. It probably helps that I've also acquired the skills and tools to work faster online.

Then the world started to spin a little bit faster. Publishing was changing before our very eyes. Technology was changing. Children were changing.


I heard Scott Westerfeld (Uglies) give the keynote at the SCBWI conference in Bologna in 2005 and I was struck at how with-it he was about technology, about his fans and visiting his website, I realised that his blog had engendered a kind of connectedness with his readership that other authors would do well to emulate.

I wrote a piece on why competition from the internet meant authors needed to become more web savvy.

Then I decided to take my own advice and began to blog about my manuscript in progress. I saw my blog VolcanoChild.co.uk not as a leaflet about my book but more like a behind the scenes magazine. I wanted it to evolve as my book evolved.

Knowing that I was still some way towards sellling the manuscript, I could take my time, blogging on themes that run through the novel, such as: Children who Work, Mothers who Have to Leave, Real Witches and Living with Calamity. (Pictured right is a child circus performer in Shanghai).

Instead of building a website from scratch, I used Blogger, changed the template using my Photoshop and coding skills, and used Blogger's powerful tagging tool which put posts of a similar theme together on one page.

The ultimate objective of a blog is to create a conversation between the writer and the reader. However, I also saw the website as an easy way to build a website of substance to support my book - if ever and whenever it gets taken on by a publisher ... a bit like the online production diary that director Peter Jackson kept while making King Kong. The website gets noticed now and then, but ultimately, I am building up a strong archive for the IF and WHEN.

I have started another blog on a theme that I intend to explore in a future novel about climate change, I haven't been blogging extensively because I don't want to fill it with off-the-cuff stuff but with pieces that will someday be the beef to my future novel's bone.


Last year, i kept a comic blog on the building of my writing shed.


Blogs are not just diaries - they are conversations with the outside world, extended essays, online magazines on themes that you would never find on a newstand!

We have at our fingertips these powerful tools to support our craft - and they're FREE.

Here are three bits of unsolicited advice to those who still resist the onward march of the internet:

1) Computers don't explode when you get something wrong.

2) Any mistakes can be undone by pressing Control-Z (for PCs) . You can restore the deletion by pressing Control-Y

3) If your blog looks like crap, delete it and try again.

Here's a New Idea: Sell Shares in Your Novel

I had never heard of the author Tao Lin before but he has managed to paste himself onto my radar screen and I might just buy one of his books as a result.

Tao Lin Eeeee Eee Eeeeeis offering shares in his second novel-in-progress.

Investors can pay $2,000 (£1,000) in return for a 10 per cent share of the royalties of Tao Lin’s as-yet-unfinished second novel.

The Freakonomics blog dubbed Tao Lin a "rogue author" but sounded pretty positive about the idea:

Not only will the scheme defray his financial risk if the book does poorly, but Lin hopes that shareholders will promote his book out of self-interest.

In fact, when I checked Tao Lin's blog, there was only one share left and a waiting list!

The header on Tao Lin's blog (interestingly titled 'Reader of Depressing Books') links directly to his Wikipedia entry which informs us that he has been publishing poetry collections and e-books since 2006, several of which have titles all in lower case like this emotion was a little e-book and you are a little bit happier than i am.

Why would you want to buy shares? Tao Lin writes:

People who buy shares will also have more meaning in life if they already like and promote my writing, because they can promote my writing and also be making money for themselves, which can be exchanged for "goods" in concrete reality; therefore existential despair due to "having to do what you normally wouldn't be doing if you had a lot of money" can be relieved to some extent. Also it will be "funny" and "interesting" "for everyone" probably if people buy shares. You can call yourself a "producer" of my second novel if you want to do that. This is like a grant or something except it's like the stock market or something. You will be a stockholder in "Tao Lin's Second Novel's U.S. Royalties Corporation." "As people resell their shares the price of each share will go up or down, you will see this conveyed on MSNBC as a number going by on the bottom of the TV screen."

Tao Lin assures the reader that he can be trusted, citing his ebay rating and promising to buy back shares from anyone who is not satisfied - AND that suicide is unlikely, at least for the next five to ten years so investors should be confident he is serious about making his novel work.

I "can be trusted," look at my eBay rating. I will create contracts and have them notarized. You can have my phone number, address, etc., I promise I will not kill myself within 5-10 years. Really I don't think "trust" is an issue, I feel like people can trust me.

When Reality Suffers in Translation, Try Fantasy

Sweating profusely in the tube the other day, I reached for a copy of the Metro freesheet to use as a fan. An interview with poet Bernardine Evaristo caught my eye. Her debut prose novel Blonde Roots has only just come out. Bernardine uses reversal similar to that employed by my hero Malorie Blackman in Noughts and Crosses. Says Bernardine:

I wanted people to look at the slave trade differently and the reversal was the vehicle for me to do that ... I wondered whether if I turned the slave/master roles around, people would have a different response to the issues ... Read the interview here

The white heroine is a farm girl taken away to be a slave in 'Aphrika'. The cover is very striking and it would be interesting to see how Evaristo builds her world. The Noughts and Crosses franchise is on its fourth book - Double Cross is out in November.

My fascination is partly out of self-interest - last year I started a novel based around some reporting I'd done on children left behind by the migration phenomenon in the Philippines.

The writing was bogged down by the weight and complexity of the reality I was trying to paint and I found myself turning to fantasy. The result was Ugly City, a 9+ novel about a city where parents have to leave and children stay behind.

If you had asked me a year ago if I would ever write a fantasy, I would have said of course not (I haven't even read Lord of the Rings, shock, horror!). But fantasy lends itself to turning unpalatable truths into roaring drama and with the layers pared away, I gained a lot of insight into the immigration situation I was trying to reflect on.

***

My friend Elizabeth emailed me this Rant-Not-To-Be-Missed by Mark Hurst over at the Good Experience blog. Here are the first two bullet points about "how most - not all - publishers work":

• They're not doing it for the love of books. Publishers want something that sells. Similarly, bookstores want something that sells. Publishers and bookstores want a book that sells early, sells often, and sells for a long, long time. If they don't think your book will sell, they won't pay much attention.

• Conversely, if your book will sell, it doesn't matter what you're writing about. You could write something boring, or irrelevant, or nothing at all - just a blank set of pages with a coffee stain on them will work fine, if the book sells. Do you get the picture? It's not about any high-minded ideals of literature, or craft, or changing the world - publishers and bookstores want something that sells. Drop any illusions about spending time with book lovers; this is business.

Read Secrets of Book Publishing I Wish I'd Known

For the record, I am told that it is not really that bad ... but not far off.

***

Being a rabid member of SCBWI, I'd just like to take this opportunity to point out to members that SCBWI's annual summer conference is now ongoing in Los Angeles. If you want to follow events, Alice Pope, editor of the Children's Writer's and Illustrator's Market, is blogging extensively about it. Thanks, Alice!

***

I met Mark Robson, uber prolific author of YA fantasy series like Imperial Spy and Dragon Orb, when I appeared before the Scattered Authors Society to tell them the Internet doesn't bite.

Mark was one of the authors who didn't really need my advice, since he already had an excellent website, blogged regularly and spent a lot of time meeting readers at bookstore events. He emailed me today to let me know he'd invested in a game on his website and do I know any youngsters who would like to check it out.

Youngsters (and Oldsters if you so feel the need)! Go slay some dragons! Here's the link to Mark's game page, see how you do.

How to Write

My neighbour, Hugo (age 9), often sits at the other end of my office, writing. He is capable of producing one of his graphic novels in the time it takes me to compose a sentence. It's wonderful to meet young kids with a passion for writing and for storytelling. I just had to get Hugo on film explaining the craft of writing. Listen and learn!

Eoin Colfer's US Tour

Eoin Colfer, everyone's favourite massively successful bestselling children's author with a way on the stage, is on this huge US road trip. This is the virtual Artemis Fowl bus:

He's doing DAILY vlogs (video blogs, you ninnies!) on the snazzy Artemis Fowl websitewhich reveals more budget than the usual happy-hands-at-home author vlog. Check it out by clicking on this picture:

Notes from Slushpile Readers

So Lindsey from Puffin read my post on the DFC people's comic book workshops and said if my nine year old liked comics, she would probably like Diary of a Wimpy Kid by Jeff Kinney.

This really interests me - the previous time I blogged about the connect between comic books/graphic novels and traditional children's publishing, I had a spike - from my daily readership of 300-500 a day, almost FOUR THOUSAND people read Comic Books Are Not Just For Klingon Speakers - about the rising interest in comic books for kids in the US! What does that mean? Should UK publishers (notoriously resistant to comics) pay attention?

Here's a sample page from Diary of a Wimpy Kid (blurb: "a novel in cartoons":

Lindsey was right! My nine-year-old devoured it like a bag of sweets! And slushpilers should note that Jeff Kinney himself has had an interesting journey to publishing - working on the book for six years before publishing it in daily instalments at Pearson's educational website FunBrain.com (bite-sized blogs targeted at various ages and differentiated between boys and girls are another interesting feature). Thanks for that, Lindsey!

***

Speaking of Puffin - Puffin is one of the few children's publishers who actually maintain a readable blog (in the UK, in the US they all blog). Visit the Puffin Blog here ... but do try to avoid any stalker, publish-me-now-or-else behaviour.

***

People who've attended one of my talks on authors online may have heard me talk about the potential ofgroup blogs for overworked authors - this way, authors can share the burden, expand their audiences ... you get what I mean. Well, my author pal Fiona Dunbar (Pink Chameleon, The Truth Cookie) kindly forwarded this link over the weekend to the Awfully Big Adventure blog recently started by a group of children's authors.

Do visit, leave comments etc etc. I think it's an awfully terrific thing to do! Way to go!

Fiona also pointed out Sally Nichols' (Ways to Live Forever) post featuring this cartoon from Tales from the Slush Pile over at the Children's Boookshelf at Publisher's Weekly. (Thanks, Fiona).

***

And speaking of Fiona, she's just rather hilariously blogged (on her brand spanking new blog) that some big powerful telly people are thinking of basing a sitcom on her Truth Cookie series!

These things usually take tiiiiiiiiiiime. So let's all cross our legs and fingers and wish upon stars that it will happen. Soon!

Jane Friedman on How to Sabotage Your Writing Career

Jane Friedman is editorial director of the publishing company that produces Writer's Digest publications so she should know what she's talking about. She is pictured on the left (not on the right).

Her blog is called There are No Rules - and if you're trying to get published, it's a useful blog to track.

Jane is now up to tip number five on How to Sabotage Your Writing Career.

Here's what she says so far:

Sabotage #1: Attempt to get published too soon. Read more.

Sabotage #2: Look out for yourself too much. Read more.

Sabotage #3: Expect your publisher to market your work. Read more.

Sabotage #4: Treat online and multimedia activities as optional. Read more.

Sabotage #5: Be high maintenance. Read more.

Speaking from experience, sabotaging one's writing career is fairly easy. I think I was a great success at Sabotage #1 in my early days of trying to get published!

In the spirit of this post, I offer one handy sabotage tip (inspired by Jane's Sabotage #4):

If you're really, really determined to crash your career before it's begun, create an online presence that portrays you as amateur, annoying, boring, terrifying (there are those out there who think networking is equivalent to stalking publishers and agents online!) or ___________ (fill in blank with obnoxious or unattractive trait).

By all means, get online - but make sure there is method to your web presence.

I don't think the series is over so be sure to check (or even subscribe!) Jane's blog in the next few days.

Thanks to the Harriet Austin Writers Conference website from which I lifted the above lovely photo of Jane Friedman. The conference is on July 18-19 in Athens, Georgia.

John Green's Fictive Versions of Himself on Amazon

John Green (An Abundance of Katherines, Looking for Alaska) is a broadcaster as well as a YA author. Which really helps. You can see how much it helps on his Amazon video. **Yes, authors, this is a good time to reflect on what you'd put on your Amazon video**

I particularly like the way he addresses the readers as Amazonians.

Naturally, Amazon doesn't provide embed information that allows me to put the video on my blog (why should they encourage you to leave the site when the longer you stay, the more likely you are to buy?). So you will have to click on this screen grab to view it. It's really good - so you lazy people who can't be bothered, go on, CLICK.

Technology: where I draw the line

I'm always harping on about how we do teenagers down about their use of technology and I really do believe they deserve our respect and that we writers should rise to the challenge of their world.

But this is ridiculous.

With thanks to my cousin Cornelio, who forwarded the picture.

Why Writers Need Agents

It was half term last week. We didn't manage to go away because the teenagers had exams coming. Bored children took root in my shed. Here is the result.

Authors and Websites: What You Need to Know

Before anything else, a bit more shameless publicity: I'll be doing a two hour workshop at the British SCBWI annual conference on 22-23 November. I haven't got a title yet but I've pretty much decided that it's going to be in the format of a web designer/client meeting going through step-by-step what the client needs to know about putting up a website. The tragedy is that my workshop is at the same time as a workshop on character and plot headlined by my friend Miriam Halahmy, uber creative writing guru. Drat.

Anyway. Speaking of the internet. I keep finding myself in little conversations with friends about author websites.

Do authors really need them? What's the point if you're writing picture books for little kids who don't go online? Should authors blog? Aren't there too many blogs in the world already? Aren't MySpace and Facebook just a big waste of time?

And what if THIS is the sum total of our computer savviness:

It's a big, big subject. And if I wrote too comprehensively about it, nobody will ever invite me to speak at their conferences again.

So instead of giving everything away, here's a list of things that authors who are thinking about getting a website need to consider:

1. Which gatekeepers are you targeting? The look and feel of your website is determined by your audience. Are you at a stage in your career where you need to present a professional face to publishers or stir up the interest of readers? Are you trying to get librarians and booksellers interested in your book or are you trying to meet like-minded people for support and contacts?

2. It's not about you, it's about them. The internet is no longer a world of static homepages. The internet-user is used to being able comment, upload, download and engage with a site in a million different ways. If your website can't engage with your visitor, you might as well print out a flyer.

3. It takes five visits to make a sale. I don't know where that fact comes from but it comes up time and again in reference to website effectivity. Whatever it is you are selling (your book? yourself?), ask yourself: how do you get someone to return five times? The answer is what will make your website successful.

4. Nobody can drive it but you. Content management is the bugbear of author websites. You see a lot of author websites that were last updated in the previous century. Ask your web designer, how am I going to update this without you? These days, you don't have to learn code anymore to be in control. The reason blogs are so popular is because blogs are just websites with easy-to-use content management systems. You don't have to be a blogger to have a blog.

5. Write the book. You can blog, you can facebook, you can myspace ... you can do everything possible online but your web efforts are nothing if your product doesn't measure up. At the end of the day, the internet cannot save a bad book.

So go write.

And write well.

I wrote the book, got published ... website? I need a website?

Thanks to Andi Ipaktchi for this all too true cautionary fable:

Meg Cabot Does Another Video

So if any of you guys are planning to get into video to entice kids to read your stuff, you can all take lessons from Meg Cabot. Here's her latest video - short, sharp, sweet and to the pointy point:

Book Trailers: Putting the Multi into Multimedia

In another life I wanted to become a film-maker.

But then I sat in on a film-makers' convention in Manila (ages ago) and noticed that you had to wear a lot of make up and dress like an ice cream dessert.

So I became a writer.

Comes the internet, digital cameras, YouTube and the advent of book trailers and I decided I'd still love to have a go at film.

I mean, you only have to watch a few videos on YouTube to realise that the bar can't be that high. I took the advice of Edgar Wright, director of Hot Fuzz:

People always ask me how to become a director, and I always reply: Get camera. Start shooting. it's not great English but it's good advice. No matter what your background or experience, just get out there.

The Guardian Guide to Making Video (Jan 2008)

I went through my list of writerly friends, looking for gullible, willing and attractive talent to exploit and decided Elizabeth (whose sex-drugs-and-AIDS book The Wisdom of Whores is coming out next week! Buy it! You know you need to!) would be an ideal victim er, subject. She is pictured above preparing to throw a spear.

My equipment was rather thrown together - but hey, Edgar Wright, also says:

Don't let a low budget stop you. Having no money means you have no real limits. Just go for it. No excuses.

So what equipment does one need to create a book trailer?

1. Camcorder - my old hi-8 camcorder was last used filming my daughter falling out of her cot (she's nine now). The battery no longer charges so we had to keep it plugged into the wall. No problem.

2. Tripod - I had my late father-in-law's old tripod but it didn't have the right connection to my camcorder. So I decided to handcarry the camcorder. I brought up three kids, surely that means I've got steady hands.

3. Light - we had no lights but hey, there was a lot of sunshine around.

4. Sound - thankfully my old hi-8 camcorder had a socket for plugging in a microphone. And I had only recently blagged a proper microphone from a BBC friend (I was thinking of experimenting with podcasting) . In fact the microphone was the last piece of BBC equipment out of a news hotspot during one of the Beeb's quick escape routines - but that's another story ...

5. Red lipstick - presentation is key.

So Elizabeth came with a rather bedraggled sheet of paper listing the points she had to make. Lipstick was duly applied, camera plugged in. We could only shoot a certain distance from the open door because the power cable was rather short. No problem, no problem.

We shot a few lines and it was good. Then it began to rain. So we moved inside. Setting up inside involved moving all the furniture away from the door (we needed the natural light from the doorway).

We needed Elizabeth to sit because if she stood, the background would include some unattractive grey window frames. Also without the chair, the camcorder's power cable unhelpfully kept making cameo appearances.

Because we had no tripod, I had to stand rather painfully with bended knees. At one point the knees gave way - you will notice in the intro that in one shot the picture appears to turn over. That wasn't intentional fancy schmancy video work. That was me falling over. Having physio now.

Elizabeth had to hold the microphone, a rather tumescent presence in our video which happened to be about s-e-x. Without the mic you could hear the pitter-patter of the rain, the occasional rumble of thunder, and the neighbour's stereo blaring from an open window.

We tried to recruit some small people from the next room to act as microphone stands but they demanded compensation and Equity membership. So keeping faith with the traditions of indie cinema, we coped.

Here's the finished product -



The video was edited using Roxio Easy Media Creator - which pretty much does everything from capturing and editing music to cutting videos. I suppose next time I experiment with book trailers, it would be more appropriate for this blog if I sought a subject who's actually writing a book for children.

And in the spirit of committed geekery, I've started up my own channel on YouTube:

uk.youtube.com/candygourlay

Now all I need is a beret. Oh and dark glasses.

Another reason why we should all engage with technology

I am constantly bashing on about how children's authors have to engage with the internet, technology - with the default world that their readers are growing up with. A few days ago, I received this birthday greeting from my nephew in the Philippines - which absolutely made my day. Although it's made by his parents of course, this is a kid who doesn't see anything unusual in video-taping a message or chatting to me on webcam. He's cute, too.

Katie Price Furore: Are Pneumatic Models Allowed to Win Book Prizes?

I've always had great sympathy for models. I mean, it's just another job isn't it? Why I even once called on mothers to show more sympathy for Liz Hurley when she revealed a flat tummy mere weeks after having a baby.

So when Katie Price (formerly known as Jordan) produced her own children's book, I was all for it. The Times gave it a not-so-enthusiastic thumbs up but a thumbs-up nonetheless.

This is a world away from the vividly imagined worlds of Michael Morpurgo and Jacqueline Wilson. This is not a literary book in any way. But it isn’t terrible. As a factual book, it is crisp, girly, practical and full of good advice about owning ponies ... Indeed, it is so nuts and bolts it doesn’t matter so much that she didn’t write it all.

But wait a minute, the news is just out that the book has now been shortlisted for WH Smith Children's Book of the Year. (Kids vote from a list put up by publishers)

Naturally, there is a lot of upset from anyone who has spent years in garrets typing up manuscripts as opposed to reclining on magazine covers and centrefolds, displaying their assets.

This from Joanne Harris (Chocolat):

If this is an award for people who write books then it should be open only to people who write books, not to somebody who lends their name to a book, or who would have written a book if they had time but didn’t.

You can read all the arguments in the Times Online article — but I was rather interested that the response of Katie Price's publishers was to point out that Katie Price is a very strong "brand" — indeed, Random House has made Katie Price a bestselling author with not one but three memoirs and her third novel due out in July.

When I give my talks about authors and the internet, I always point out that one of the reasons publishers tend to have such crap websites is they are trying to push not just one brand but as many brands as they have authors.

Look at any publisher's website. They are all effectively lists. Lists and lists and lists of books and authors. Kassia Krozser at the Booksquare blog had a little rant about the crapness of publisher sites the other day:

It is no secret that I hate publisher websites. The vast majority of them can be best described as “suffers from multiple personality disorder”. And I’m not just talking about the fact that publishers can’t figure out who the target audience of their site is. Visiting a publisher site means being subjected to bad design, bad search, and — yes — bad content. Not a single one of these is forgivable.

Which is why websites and online promotion are a no-choice thing for authors.

Authors can't rely on a publisher to do their brand-building for them. Publishers already have their hands full trying to make brands out of the thousands of authors on their list, a task so mind-boggling that it's sometimes easier to buy a proven brand that's already out there.

Like Katie Price.

Desperately Seeking the Active in Interactive

Happy Easter! Have a tree!

England was totally utterly beautiful this past Easter weekend, if skin-peelingly cold. But my inner calm was shattered when I left this tranquil scene to discover that I had three days before I flew to Italy for SCBWI's conference on the eve of the big Bologna Children's Book Fair.

And this year, I am a speaker. Yes, yes, I'm talking about the internet again (can't talk about writing until a publisher takes pity on me and gives me a contract). And at this late stage I have only one thing to tell you about my talk.

AAAAAAARGH!

I haven't designed my own name tag (delegates are supposed to impress each other with their self-designed name tags). I haven't researched the speakers yet, and have nothing intelligent to ask them. I haven't read the manuscripts sent to me for the critique session. And I haven't prepared my talk ...

Luckily, just the other day my brain quietly filed something away about uber YA author Melvin Burgess and the internet. That should be something interesting and fresh and talk-worthy. So I google 'Melvin Burgess' and 'internet'.

Looks like Mel has been posting vlogs (video blogs, keep up guys!) to promote his new book Sara's Face about a girl obsessed by fame.

The Times Online article had one episode of the vlog.

Naturally, I want to embed it right here for your viewing pleasure. So I go to YouTube and search for 'Burgess' 'Sara's Face' 'vlog'. Nothing. I go to Mel's website. But there are no links to the video. Oh, didn't Melvin say it was going to be on Spinebreakers , Penguin's proprietary portal for its YA books? But when I go to the page with the Sara's Face vlogs, there is no embed code (that's like, the thing you cut and paste so the video shows on your blog? Basically, this is what's supposedly VIRAL about the web).

Sigh.

I really really wanted to post that video.

But no worries. I've found Rule Number One for my talk at Bologna about authors and the internet.

It's not about the author. It's about the reader.

Listen up, authors. When your readers look you up online, they want to talk to you, comment about your work, download you, share you - they want to INTERACT. Interactive. Heard that word before?

So make it easy, please.

Having said all that, Spinebreakers is running a cool competition inviting readers aged over 13 to 'vlog' a rant about fame. Go on, Buy the book, Rant the rant!

A Brave New World for Publishers (the Key Word is Brave)

Comes the news this week that two publishers have launched distribution initiatives that feature competing visions of the future.

Harper Collins is releasing complete texts online from such web-savvy authors as Neil Gaiman and Paul Coelho.

Random House on the other hand is selling chunks of business books for small fees.

This almost 20 years after the creation of the world wide web. Is it just me or does this sound a bit slow, considering how the web has so far revolutionised music distribution and all sorts of human interaction?

Nicholas Clee, on the Guardian Book Blog, notes:

These announcements suggest we have not moved on from the year 2000 - at least a generation ago, in internet terms.

Clee saves us some research by outlining how authors from Stephen King to Seth Godin have been working the web for years way before the publishers perked up to its possibilities.

One author commenting on Clee’s blog post wrote:

The publishing houses are stuck in old modes of doing things, trying to make money (yes, they have to survive). Finally! they are allowing the public to read their books without trekking to the bookstore? But they are doing this after the books have been out and their window of opportunity is closed. And in whose interests?

When the Media Guardian invited media movers and shakers to predict the future, book publishers were conspicuous in their absence.

For the publishing world, the online universe is a Brave New World. Aldous Huxley describes his novel as set in a “negative utopia” – which pretty much probably reflects how publishing regards the web.

Author and marketing guru Godin sees the Harper announcement as a typical traditional book publishing mentality attempting a new initiative: "They took all the [viral marketing] things that work — that make it spread — and they're turning them off." His idea is that marketing is "trying to start conversations, and if that conversation takes place the ideas spread." - 22nd Century Press Blog

I guess the key word in this Brave New World is Brave. The initiatives announced today are at best tentative and at worst fearful.

Sure, the industry is constantly struggling to stay on the right side of the bottom line.

But publishers should do better.

Brave New World image copyright Tony Hamilton, DreamingAloud.com

‘Tell Me The Future’ Guardian Piece Leaves Out Publishers

The Media Guardian asked Vint Cerf, the godfather of the internet, to guest edit the MediaGuardian.

Vint Cerf's editorial describes how traditional media has always been vulnerable to new technology:

It is not often that a technological innovation changes fundamentally the way people communicate. In the 15th century the printing press made it possible to distribute the written word. In the 19th century, the telegraph enabled rapid point-to-point communication over long distances. Then there was the telephone. And we're still coming to terms with the social effects of radio and television.

It takes decades if not generations to fully understand the impact of such inventions. We are barely two decades into the commercial availability of the internet, but it has already changed the world. It has fostered self-expression and freed information from the constraints of physical location, opening up the world's information to people everywhere.

For the MediaGuardian's opening piece: Tell Me the Future Cerf selected a panel of commentators who can best tell us where technology is going.

Cerf's choices included Chris de Wolf of MySpace, Chad Hurley of YouTube, Peter Norvig, director of Google Research, and Biz Stone of Twitter. The presence of these social networking luminaries comes as no surprise.

Unfortunately, it also comes as no surprise that none of the seven experts he picked to predict the future came from the publishing industry.

Does traditional publishing have nothing to contribute to a discussion about the future of media?