New Technology's Eternal Problems
And so it goes.
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Labels: New Realities of Publishing, who's afraid of the worldwide web
Labels: New Realities of Publishing, who's afraid of the worldwide web



There was a video interviewing a family in which reading habits fall along a generational divide.As teenagers’ scores on standardized reading tests have declined or stagnated, some argue that the hours spent prowling the Internet are the enemy of reading — diminishing literacy, wrecking attention spans and destroying a precious common culture that exists only through the reading of books.
But others say the Internet has created a new kind of reading, one that schools and society should not discount. The Web inspires a teenager like Nadia, who might otherwise spend most of her leisure time watching television, to read and write.

In the UK, I hear that the super duper Jubilee library in Brighton holds Playstation tournaments!Inspired in part by such theories, librarians now stage tournaments for teenagers with games like Super Smash Brothers Brawl and Dance Dance Revolution. In the first half of this year, the New York Public Library hosted more than 500 events, drawing nearly 8,300 teenagers. In Columbus, Ohio, nearly 5,500 youngsters have participated in more than 300 tournaments at the public library this year.
“I think we have to ask ourselves, ‘What exactly is reading?’ ” said Jack Martin, assistant director for young adult programs at the New York Public Library. “Reading is no longer just in the traditional sense of reading words in English or another language on a paper.”
“My main concern was crafting an adventure novel that would stand on its own, even if kids never access the Internet at all,” Mr. Riordan said.More about the Maze of Bones (The 39 Clues series) here.During the brainstorming phase and after he wrote a manuscript, Mr. Riordan worked with editors at Scholastic, who suggested details that could be worked into the novel so that they could also be used in the game.
“There’s a lot of commonality between what makes a good game and a good book,” Mr. Riordan said. “Whether you’re a gamer or a reader, you want to feel immersed in the story and invested in the action and the characters, and you want to care about the outcome and you want to participate in solving the mystery.”
Labels: New Realities of Publishing
Labels: School Visits
I’m amazed at how much of the marketing is electronic – almost the whole customer relationship management side of her marketing is done via the internet – aside from the book tours and books signings. But the key marketing focus, it strikes me, aside from having a decent product, is customer relationship management. It’s interesting that in an increasingly competitive market authors are having to focus less on their product and far more on customer relationships in order to up and sustain sales figures. It’s no longer solely about how good the book is, but it’s also about how accessible you are to your market and how you woo them. That gives authors two full time jobs rolled into one – writer/entertainer and marketer.Read Nicky's full report here - it's mandatory reading for anyone who is working on their strategy to dominate the world ... er, market their books.
Labels: authors marketing themselves online, My Favourite Authors, Online Marketing, who's afraid of the worldwide web
Labels: agents, Getting Published
Labels: authors marketing themselves online, Illustrators, Online Marketing, who's afraid of the worldwide web
I'm so in touch with that emotion.Labels: My Favourite Authors, Random Stuff
Labels: Illustrators, Picture Books
Nobody told me Meg Cabot was in Britain. How did all those teenagers who turned up in their hundreds for a book signing at Waterstones find out?Since I've been posting a lot of random videos anyway, here's a relevant video, featuring Meg Cabot, dressed as a bride, talking about her book Queen of Babble Gets Hitched. It made me think my friend Fiona Dunbar (author of Pink Chameleon) really ought to do a video like this ... but dressed as a chameleon.Like I said I’m on my way to Bath now to speak at their 2nd annual book festival which I hope will go well. Or at least better than the speech I had to give last night, which was at a sales conference for some lovely book people who didn’t tell me it was a formal event (the men were in tuxes, the ladies in evening gowns), so of course I wore jeans. They also didn’t tell me the other speaker was Lord Attenborough (you might recall he directed the film Ghandi, among other things, like, oh becoming a lord). He waxed eloquently about his intimate friendship with Princess Diana and the deaths of his daughter and granddaughter in the tsunami whilst I sat at my table thinking, “*&%@! I have to go on after this, and talk about the Princess Diaries? Freaking shoot me now!” Sadly no one obliged.
Fortunately Anthony Horowitz, whom I didn’t even realize I was sitting next to, went on before (HE got the memo about formalwear, somehow), and gave a brilliant talk with many witticisms. Everyone laughed uproariously. Which just made it worse that I had to go after him because I had no speech prepared other than the one in my head which I’d written BEFORE Lord Attenborough, and so when I got up there I tried to change it around a bit to make it more full of pathos and witticisms, a kind of combination of Anthony’s and Lord Attenborough’s, which was of course a disaster. I found myself wondering, midway through as the lights beamed on me, and I was rambling away about Topshop (it’s a store in England kind of like a high end Express–I’m not joking, that’s really what I found myself talking about) what would happen if I just ran away. Or started to cry.
Labels: My Favourite Authors, Procrastination